'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times
Life is a zero-sum game.
Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.
Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
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Creators
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Publisher
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Release date
May 23, 2013 -
Formats
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Kindle Book
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OverDrive Read
- ISBN: 9781447248392
- File size: 249 KB
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EPUB ebook
- ISBN: 9781447248392
- File size: 249 KB
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Accessibility
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Languages
- English
Formats
- Kindle Book
- OverDrive Read
- EPUB ebook
subjects
Languages
- English
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