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The Friendly Orange Glow

The Untold Story of the PLATO System and the Dawn of Cyberculture

Audiobook
2 of 2 copies available
2 of 2 copies available
At a time when Steve Jobs was only a teenager and Mark Zuckerberg wasn’t even born, a group of visionary engineers and designers—some of them only high school students—in the late 1960s and 1970s created a computer system called PLATO, which was light-years ahead in experimenting with how people would learn, engage, communicate, and play through connected computers. Not only did PLATO engineers make significant hardware breakthroughs with plasma displays and touch screens but PLATO programmers also came up with a long list of software innovations: chat rooms, instant messaging, message boards, screen savers, multiplayer games, online newspapers, interactive fiction, and emoticons. Together, the PLATO community pioneered what we now collectively engage in as cyberculture. They were among the first to identify and also realize the potential and scope of the social interconnectivity of computers, well before the creation of the internet. PLATO was the foundational model for every online community that was to follow in its footsteps. 
The Friendly Orange Glow is the first history to recount in fascinating detail the remarkable accomplishments and inspiring personal stories of the PLATO community. The addictive nature of PLATO both ruined many a college career and launched pathbreaking multimillion-dollar software products. Its development, impact, and eventual disappearance provides an instructive case study of technological innovation and disruption, project management, and missed opportunities. Above all, The Friendly Orange Glow at last reveals new perspectives on the origins of social computing and our internet-infatuated world.
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    • Publisher's Weekly

      August 14, 2017
      Dear, a tech entrepreneur, recounts the development of the little-known PLATO, a teaching platform invented at the University of Illinois at Urbana-Champaign in the 1960s, in this exuberant history. The computer-based system featured cutting-edge flat-panel plasma displays that glowed orange and were connected by phone lines to a central mainframe computer that supplied lessons and tests to students at far-flung campuses. Supervised by charismatic professor Don Bitzer, PLATO never caught on as a teaching tool, but its fast telecom links and shared apps nurtured an online culture decades before the advent of the web. It fostered a community of enthusiastic teenage hackers, message boards and chatrooms, a primitive news site and blogs, digital hieroglyphics resembling today’s emoji, and hundreds of slackers playing addictive multiuser computer games all night. Dear’s sprawling re-creation conveys the excitement of technological innovation and the freewheeling eccentricity of this vibrant scene—along with the tediousness of IT procedural nitty gritty (“It was using a -jumpout- command, I jumped right into the middle of, I don’t know, was it the ‘edit’ program or something?”). Although bloated with extraneous backstory, long-winded anecdotes, and overstated praise of a dead-end technology, the book offers a lively portrait of the energy and creativity that a networked world can unleash. Photos. Agent: Regina Ryan, Regina Ryan Publishing Enterprises.

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  • OverDrive Listen audiobook

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  • English

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