The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, cocreator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This guide will help you:
● Avoid the nine deadly sins that destroy startups' chances for success
● Use the Customer Development method to bring your business idea to life
● Incorporate the Business Model Canvas as the organizing principle for startup hypotheses
● Identify your customers and determine how to "get, keep and grow" customers' profitably
● Compute how you'll drive your startup to repeatable, scalable profits.
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Creators
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Publisher
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Release date
June 23, 2020 -
Formats
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OverDrive Listen audiobook
- ISBN: 9781469080062
- File size: 374042 KB
- Duration: 12:59:15
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Languages
- English
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