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Title details for Pilsner by Tom Acitelli - Available

Pilsner

by Tom Acitelli
ebook
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Pilsner tells the remarkable tale of the world's most popular beer style. It begins with its humble birth in a far corner of the Austrian Empire in 1842, goes through its zenith and near death during Prohibition in the United States, and concludes with its present dominance worldwide. Pilsner was born during a remarkable mid-nineteenth-century epoch, and this first biography of the style places it in its historical context, where it intersected with revolutions in politics and technology, including the railroad, refrigeration, and germ science. The book shatters myths about pilsner's very birth and about its immediate parentage, showing that it's largely a German invention rather than a Czech one. Pilsner also pops the top on new insights into the style and into beer in general through a character-driven narrative that shows how pilsner influenced everything from modern-day advertising and marketing to today's craft beer movement—which is driven by a reaction to pilsner's dominance in the form of brands such as Budweiser, Bud Light, Miller Light, Heineken, and Snow (the world's best-selling beer, a pilsner out of China).

  • Creators

  • Publisher

  • Release date

    August 4, 2020

  • Formats

    • Kindle Book

    • OverDrive Read

      • ISBN: 9781641601856

    • EPUB ebook

      • ISBN: 9781641601856
      • File size: 6825 KB

  • Accessibility

  • Languages

    • English

  • Reviews

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Formats

  • Kindle Book
  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English