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Lucky Loser

How Donald Trump Squandered His Father's Fortune and Created the Illusion of Success

ebook
1 of 6 copies available
1 of 6 copies available
An Instant New York Times Bestseller • A Washington Post Notable Book A Financial Times Best Business Book of the Year
“A first-rate financial thriller . . . Lucky Loser is one of those rare Trump books that deserve, even demand, to be read.” –Alexander Nazaryan, The New York Times
From the Pulitzer Prize-winning reporters behind the 2018 bombshell New York Times exposé of then-President Trump’s finances, an explosive investigation into the history of Donald Trump’s wealth, revealing how one of the country’s biggest business failures lied his way into the White House

Soon after announcing his first campaign for the US presidency, Donald J. Trump told a national television audience that life “has not been easy for me. It has not been easy for me.” Building on a narrative he had been telling for decades, he spun a hardscrabble fable of how he parlayed a small loan from his father into a multi-billion-dollar business and real estate empire. This feat, he argued, made him singularly qualified to lead the country. Except: None of it was true. Born to a rich father who made him the beneficiary of his own highly lucrative investments, Trump received the equivalent of more than $500 million today via means that required no business expertise whatsoever.
Drawing on over twenty years’ worth of Trump’s confidential tax information, including the tax returns he tried to conceal, alongside business records and interviews with Trump insiders, New York Times investigative reporters Russ Buettner and Susanne Craig track Trump's financial rise and fall, and rise and fall again. For decades, he squanders his fortunes on money losing businesses, only to be saved yet again by financial serendipity. He tacks his name above the door of every building, while taking out huge loans he’ll never repay. He obsesses over appearances, while ignoring threats to the bottom line and mounting costly lawsuits against city officials. He tarnishes the value of his name by allowing anyone with a big enough check to use it, and cheats the television producer who not only rescues him from bankruptcy but casts him as a business savant – the public image that will carry him to the White House. 
A masterpiece of narrative reporting, Lucky Loser is a meticulous examination spanning nearly a century, filled with scoops from Trump Tower, Mar-a-Lago, Atlantic City, and the set of The Apprentice. At a moment when Trump’s tether to success and power is more precarious than ever, here for the first time is the definitive true accounting of Trump and his money – what he had, what he lost, and what he has left – and the final word on the myth of Trump, the self-made billionaire.
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    • Kirkus

      October 1, 2024
      In which the former president turns out to be not quite so wealthy. How is it possible, one might ask, that a casino owner could go bankrupt? In the case of Donald Trump, asNew York Times investigative reporters Buettner and Craig report, it's part of a long pattern of overspending, sinking deep into debt, and somehow bobbing back to the surface, all while spreading endless lies. One, by the authors' account, emerges at the very start: Trump has long said that his father "gave me a very small loan in 1975." But that supposed pittance, they reveal, consisted of "millions of dollars through unrepaid loans, trust funds, and interest paid on loans that existed only on paper," including a loan of $15 million (about $90 million in today's dollars) that Trump p�re was forced to write off when his son fell behind on mortgage payments--a write-off whose details, the authors hold, "could rise to the level of tax fraud." The portrait that emerges won't surprise longtime Trump watchers: the self-proclaimed business genius would not have gone as far as he had without his father's money ("His favorite son was a black hole for Fred Trump's cash"), which has all pretty well gone up in smoke. That trend turned around with the fortune Trump earned from hisApprentice TV show, a fortune that would now seem to be in danger of evaporating through a combination of high living and impending legal judgments, including an IRS audit that may lead to a $100 million bill. Examining tax returns and deeply sourced documents, the authors portray a business empire built on bluster and blue sky rather than reality. They conclude of Trump, "He would have been better off betting on the stock market than on himself." Two investigative reporters turn the Trump origin story on its head.

      COPYRIGHT(2024) Kirkus Reviews, ALL RIGHTS RESERVED.

    • Publisher's Weekly

      October 7, 2024
      Donald Trump is a lousy businessman rescued by windfalls he didn’t earn, according to this stinging debut exposé. Delving into decades worth of financial records, legal settlements, and tax returns, New York Times reporters Buettner and Craig charge Trump with paying too much to acquire hotels, golf courses, and casinos; overspending on construction and decor; and doing it all with borrowed money that saddled his properties with debt and often forced Trump to sell at a loss. The authors argue that Trump was only able to save face because of at least $400 million in bailouts from his father. Equally important was the savvy of reality TV producer Mark Burnett, whose portrayal of Trump as a business titan on The Apprentice boosted the newly minted TV star’s flagging brand and positioned him to make lucrative deals licensing his name to other companies. The outlines of this Trump portrait are familiar, but Buettner and Craig provide highly detailed receipts alongside colorful depictions of the former president’s limitless braggadocio and unhinged tantrums (Trump once charged into one of his hotels shouting “You’re fired!” at the employees and didn’t stop until he had fired a guest). The result is a scrupulous takedown of Trump’s competence and character.

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